Lune is an art director, visual designer and brand strategist. With a record in experiential branding, design, and entrepreneurship, Lune strives for passion and growth in everything she does. Holding a bachelor's in Advertising and Public Relations, Lune creates in every form interweaving innovation, culture, and art.
A brand for a new generation of runners / 2024
Vision
A sustainable future means more, not less.
Our future can be a wholesome and progressive vision.
We want to go forward,
we do not want to go back.
Is there,
a common truth to strive for?
A truth where we all belong?
Where we are one with the Earth,
and where we are aligned with our essence.
With more connection, more nature, and more meaning.
We are on a planet where moving is our luxury.
Where we live in a witnessed presence which is leading our future generations.
Created with Photoshop, Illustrator, Figma & Procreate
The Runner is a series of experimental illustrations born from the passion for running. The urban running culture and innovative outdoor brands are her endless fascination, where being active and designing blend together.
The Runner is a dedicated explorer, always seeking and at the same vulnerable, even though that might not be directly obvious. The series is inspired by Scandinavian winters which are dark, cold, and snowy, where social runs just become even better and mean the thrill of the day.
- Stockholm
The Runner is a dedicated explorer, always seeking and at the same vulnerable, even though that might not be directly obvious. The series is inspired by Scandinavian winters which are dark, cold, and snowy, where social runs just become even better and mean the thrill of the day.
- Stockholm
Photography
Dancing the Sunlight
2023
Experimental photography exploring movement, sillhouettes and self-expression.
(Personal project)
Concept Development
Video Production
Design
Copywriting
Concept Development
Video Production
Design
Copywriting
The Space Within Your Heart
2023
The Space Within Your Heart/ Heart Space is a campaign that aims to raise awareness about the impact of social media on our lives. While it enables us to stay connected online, it can also disconnect us from the people and world around us in the present moment.
This campaign raises relevant questions about how social media habits shape us and our society. Moreover, it is a trigger to consider what a sustainable balance might look like for long-term mental health, who we are when allow ourselves to be, and what happens when we slow down.
Are we escaping from feeling alive?
- Stockholm
This campaign raises relevant questions about how social media habits shape us and our society. Moreover, it is a trigger to consider what a sustainable balance might look like for long-term mental health, who we are when allow ourselves to be, and what happens when we slow down.
Are we escaping from feeling alive?
- For who? For everyone who feels the need for some reconnection, especially for generations lost in digital landscapes Millenials & gen Z
- What? A community offering multiple workshops with different topics accessible for everyone led by professional coaches from all over the world. A social safe space to connect, learn from each other ,and grow together.
- Why? Because we have never ben so connected and disconnected at the same time. Mental health awareness is raising and we need to foreshadow our psycological needs to support general wellbeing. So many people feel trapped by not doing what they desire.
- Inspiration: personal experience, book, yoga.
- Stockholm
Music: Elysian by Bonobo, from album Fragments.
Resources: Premiere Pro, Photoshop, Figma, stock material & Pinterest for inspiration.
Resources: Premiere Pro, Photoshop, Figma, stock material & Pinterest for inspiration.
Illustration
Life Snippets
2023
A big source from Lune’s inspiration comes from small every day moments. Like Swedish Autumn landscapes passing by a train ride or people she observes carefully.
- Stockholm
- Stockholm