DEFY is a collective and brand based on running as a lifestyle and philosophy, as a form of freedom, authenticity, and purpose. For those who go outside to feel alive.
A conceptual brand on the depth of the runner’s nature. This seed was born in the dark Scandinavian evenings where runners go out no matter what weather it is, to come together and run. Some say they run away from their problems, some say they run towards their hearts. What I know is that there is the place where bodies feel alive and wisdom is created from in those darkness.
Concept creation
Illustration design
Logo design
Copywriting
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Stockholm-Zurich, 2023-2025
The Travel Magazine
South India
Photography
Collage mixed media
Lightroom
iPhone SE
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South India, 2025
The Azores, Portugal
Photography
Lightroom
iPhone SE
Analog camera
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The Azores, 2024
Playing with light
Photography
Art direction
Editing
My grandpa’s Egyptian stool
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Stockholm, 2024
On a quest for harmony
Illustration
Art direction
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Zurich, 2025
Re-exploring the female body
Photography
Art direction
Editing
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Zurich, 2025
thank you!
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Are we a vibe?
Come say hi - I’d love to meet you
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Are we a vibe?
Come say hi - I’d love to meet you
